Telecom
Near bankruptcy → NASDAQ listing
A Preference Pivot identified in a single strategic session helped reveal the path from near bankruptcy to a NASDAQ listing.
SUBEXClient stories / Across the work
Different businesses.
Extraordinary possibilities.
From leadership and innovation to new revenue models and business economics. The results matter. So does the change in how people see what is possible.
The commercial impact
Measured by outcomes.
Strategic shifts across industries, business models and markets.
Consulting
$M contracts within 3 months
A positioning and business-model pivot led to million-dollar contracts with companies including Google and Turner Construction, within three months of first contact.
LEADERSHIP SURGEManagement consulting
Millions in consulting revenue
Launched and developed the offer and model for family-owned business consulting, leading to millions of dollars in revenue.
MCKINSEYAdvertising
#13 → #3 in market share
Moved from #13 to #3 in market share within 18 months of developing the Preference Pivot architecture.
DDBPharma
Sales tripled
Sales tripled after a single semantic shift in how the product was positioned.
SANOFIIndustrial
32× growth in 2 years
Top-line growth driven by differentiation in the value proposition and how that value was communicated.
FREUDENBERGConstruction
Record-breaking first-year sales
Record-breaking sales within the first year.
HOLCIMFinance
Sales doubled in 6 months
Sales doubled within six months.
LEASEPLANIn their words
The people behind the work.
Leadership & strategic growth
From #13 to #3
“Chetan is undoubtedly the very best leadership development expert I have interacted with. He is understated, very very passionate, committed and result oriented. With Chetan besides you — any mountain can be surpassed.”
Sandy VijCEO, DDB
Strategy & innovation
12 months in 6
“We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.”
VeerleManaging Director, LeasePlan
Organisational transformation
Conflicts resolved
“We deployed Chetan’s methods for conflict resolution in our country offices. It is a mind blowing framework with astounding results.”
Tom TwiningARR, UNDP
Business economics
29% additional net profits
“Truthful. Honest. Always over delivers. Highly recommended.”
Dr. Jörg Matthias GroßmanCFO, Freudenberg
New commercial possibilities
10+ business lines added
“Chetan admonishes the basic criteria which we associate with brilliance. This makes us realise that brilliance shines through all the coverings to make a profound impact and, in that, it solves the right problem.”
D. DesaiChair, Bakertilly
Breakthrough thinking
39% bottom-line impact
“Chetan is truly qualified to propagate breakthrough thinking by people and businesses as he follows the same in letter and spirit in his own business. Very, very inspiring.”
Dr AyyangChair, Sanofi
Removing barriers to growth
Record-breaking sales
“We broke through many hurdles — both external and internal, with Dr Walia.”
JoyCEO
Hear from clients
Category of One
experiences.
Dr. Joseph Riggio
josephriggio.com ↗Watch on Vimeo ↗Mircea Prejbeanu
www.paulsjewelers.com ↗Watch on Vimeo ↗Mike Massa
michaelmassa.com ↗Watch on Vimeo ↗Further commercial shifts
$500K
A shift that led to client acquisitions.
Annual recurring revenue associated with client acquisitions following the Category of One work.
6% → 29%
A different gross-margin possibility.
A business-model shift with a reported increase in gross margins from 6% to 29%.
29%
Additional net profits in three months.
“We achieved 29% additional Net Profits in the first 3 months alone.”
— Dr. Jörg Matthias Großman
What the experience feels like
“An extraordinary conversation. Encounters that genuinely alter the way one thinks are exceedingly rare; ours was one of them.”
Michael Wellons
“I laughed. I teared up. That should tell you how deeply your session resonated — and how skilfully crafted and on-point it was.”
Martta
Client-reported experiences and outcomes from different engagements. Each business and scope of work is different.