Hi. I'm Chetan Walia

I help B2B businesses discover untapped revenue and profits through creative strategies

✓ PhD. Business Strategy & Creativity

✓ Chartered FCIPD

✓ PhD. Business Strategy & Creativity

✓ Business Advisor & Consultant

In the last 25 years as a business expert

I have served

I have spent over 40,000 hours training and coaching people.

I help B2B businesses unlock untapped revenue and profits by guiding them through a process of creative strategy. With over 20 years of experience working with global leaders and Fortune 500 companies, I’ve seen firsthand how strategic innovation can drive real, measurable change.

My approach isn’t just about thinking outside the box – it’s about redefining the way we use strategy and creativity together. Through my work, I’ve helped companies break free from conventional thinking and achieve results that matter.

Whether you’re looking to optimize your sales processes, create game-changing growth strategies, or drive transformational innovation, I’m here to show you how being creatively strategic can make all the difference.

I have authored 10 books

Including a textbook on Strategy for advanced studies.

I am published in peer reviewed journals

I have been published by 3 of the Top-5 non fiction publishers in the world.

HERE'S A FACT

You don't have to produce a life-changing business to get life-changing results.

I have been through all sorts of businesses to discover my passion

• A chemical factory

• A stockbroking firm

• Photography (as a business)

• Graphics

• Restaurant

• A call centre

• An art gallery

I made a ton of money.

Then lost all of it.

I was still in 20s.

I have learnt the hard way so you don't have to

The Difference Between Being Creatively Strategic and Strategically Creative

Thought Leadership

Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.

Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.

Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.

Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.

Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.

"I challenge and invite you to Be Brilliant. I challenge you to join the paths of those who dared to create their own, and walked their talk."

Wonder Presentation

Learn the presentation that closes clients without you having to sell—captivating, persuading, and driving action effortlessly.

LEARN MORE

1

B2B Sales Breakthrough

Unlock your B2B business’s true potential with a personalised Sales Breakthrough – fix leaks in your sales and marketing processes for immediate, measurable growth.

BEGIN HERE

2

Become A Business Advisor

Turn Your Expertise Into a High-Value Business Advisory Service in Just 30 Days. Build a Profitable Business Advisory Practice

BUILD YOUR BLUEPRINT

3

1-1 Sprints

Half to One-Day intensives to create business strategies, or exponential growth plans, or strategic marketing breakthroughs or general entrepreneurial success.

DISCOVER YOUR SPRINT

4

There’s a critical difference between being creatively strategic and strategically creative.

When you’re creatively strategic, you bring playfulness and flexibility into the strategy-making process. You allow creativity to flow freely and shape the direction of your strategy, while still staying grounded in the context of your business goals. It’s about combining playfulness with purpose, where creativity enhances and guides the strategic intent to unlock new, untapped possibilities.

On the other hand, strategically creative is a false approach. This is where strategy has already been rigidly set, leaving little to no room for creativity to move. In this mindset, creativity is simply an afterthought—a tool for implementation that serves to “dress up” a strategy that has already been decided. This is where the hindsight problem creeps in—strategy has already been fixed, and creativity is merely used to patch it up.

In the creatively strategic world, strategy grows with creativity, ensuring your business thrives in a constantly evolving environment. In the strategically creative world, strategy is fixed, and creativity is forced into predefined boxes, limiting its potential to drive true innovation.

Being Brilliant Podcast

Each episode is a spark of inspiration, blending motivational insights, actionable strategies, and thought-provoking stories to help you take bold action toward your goals.

BeingBrilliant.co

What Is Creatively Strategic?

For years, academia has defined creativity as something that could only be studied in hindsight. It’s always been a “look back and label” kind of idea—like saying, “Oh, I see the iPod, that’s creative, and so Steve Jobs was creative.” But that’s bull.

In 2019, I decided to challenge that notion. I redefined creativity, shifting it from something that was observed after the fact to something we can actively study and understand in real time. I introduced this new approach in my publication A Dynamic Definition of Creativity, offering a fresh perspective that separates creativity from hindsight bias, and making it something businesses can tap into as a continuous process, not just a post-event label.

Then came strategy. I recognized that creativity alone isn’t enough. My research, published by Springer, reveals how your strategic intentions guide your creative pursuits. These intentions—whether positive or negative—are what drive the outcomes of your creative efforts. In other words, your strategy shapes the results of your creativity.