Through research
Chetan has contributed to scholarly journals and academic books, and authored MBA curricula for universities.
Explore the research ↗Dr Chetan Walia
Strategic advisor.
Researcher. Author.
Working at the intersection of business strategy and creativity to uncover possibilities that are easy to miss from inside a business.
The perspective behind the work
Analytical depth.
Inventive thinking.
Chetan holds a PhD in Business Strategy and Creativity and is a Chartered Fellow of the CIPD.
His work has been published by Sage, Springer and Taylor & Francis, as well as Forbes. He has taught Management Consulting to Executive MBA and PhD students at the University of Bradford.
His advisory experience spans global organisations and independent businesses, including work with EY, McKinsey, Siemens, the World Bank and the United Nations.
He is the author of Creativity and Strategy, The Brilliant Co, Superiority Simplex, Predictive Client Acquisition, The Novelty Principle and The 10 Laws of Faceless Cold Selling, among other works.
Meet Chetan / Watch
Career, entrepreneurship
and value.
Research, practice & recognition
Thought Leadership
Through client work
He has consulted across industries, working with leaders and companies around the world, including some of the leading global brands.
See the client stories ↗Through publications
His books explore strategy, organisational success, breakthroughs, sales, managerial success and creativity.
Explore the books ↗Through accreditations
Chetan holds a Doctor of Philosophy and is a Chartered Fellow of the CIPD.
Through awards
His recognition includes Top 100 Leaders in Education, Top 50 Thought Leaders and an Outstanding Leadership Award.
The convictions behind the work
What I believe.
Six principles that connect my work in creativity, leadership and business strategy.
Everyone is creative.
Creativity is a human capacity. My work is to help people recognise it, develop it and put it to work on meaningful business problems.
Breakthrough occurs when creativity and strategy combine.
Creativity expands what is possible. Strategy gives it direction. Together, they turn a different way of thinking into a different business outcome.
Innovation is people led.
Ideas move through people. Leadership and culture shape whether those ideas are voiced, developed and acted upon.
Problem perception is intelligence.
How we see a problem determines the solutions we can imagine. Identifying an overlooked or unsolved problem can reveal an entirely new opportunity.
Creative potential is realised through decision making.
Potential becomes real through the choices we make. Recognising patterns in those choices helps us create the conditions for breakthrough.
Compromise is not a solution.
When interests conflict, the creative task is to find a solution that serves them together. Collaboration can reveal possibilities that neither side could see alone.
The question behind
every engagement.
What could this business become if we reconsidered the assumptions defining it?
The answer may involve a different category, a different offer, a different revenue model—or a connection between existing strengths that has not yet been recognised.
Each engagement begins with the business in front of Chetan and develops around its particular possibilities.