Strategic Authoring™

It’s the most credible way to get people to pay attention—without ever pitching.

 

With Strategic Authoring, you position yourself as a trusted expert by doing one thing exceptionally well: sharing immense value through authored insight.

 

You don’t need to sell.

You don’t need to persuade.

You don’t even need the intent to convert.

 

You simply create value.

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People consume your thinking.

They remember you.

They trust you.

And eventually—they find you.

 

Strategic Authoring turns your ideas, experience, and frameworks into content that builds demand and places you at the top of your audience’s mind.

 

You become the go-to expert—in their head—before they’ve even spoken to you.

 

That’s the power of author-led authority.

In 2008, I wrote my first book—

A breakthrough guide that didn’t just help others… it transformed my own world.

 

Since then, I’ve screamed it from rooftops to every coach, consultant, and expert I’ve met:

 

Write a book.

 

Why?

 

Because nothing builds trust and credibility like being an author.

Not a webinar. Not a funnel. Not even your credentials.

 

A book stays.

It occupies a space in someone’s home—and their mind—forever.

It speaks for you when you’re not in the room.

It markets you without trying.

It’s your most powerful business card.

It positions you miles ahead of the competition.

 

And here’s the truth:

It’s not about writing.

It’s about marketing your authority in the most lasting way possible.

 

That’s what Strategic Authoring helps you do.

Let’s be clear—this is not about writing a bestseller.

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And while I advocate commercial publishing for credibility (and can absolutely help with that), this isn’t about chasing literary acclaim.

 

This is about creating a laser-focused, authority-building asset that does one thing exceptionally well:

 

👉 It answers the most pressing, high-value question your ideal client is already asking.

 

We’re talking about a mini-book—

Roughly 75–100 pages, or 8,000–10,000 words—

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Written with precision and designed to generate business momentum.

 

I call it a Strategically Authored Resource, and here’s what separates it from just another book:

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The 3 Keys to Making It a Strategic Asset

 

1. The Title — Your “How-To” Hook

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This is everything. It’s what gets your book picked up, downloaded, shared, and remembered.

I help you zero in on a title so precise and irresistible, it becomes a magnet for your ideal audience.

 

2. How It’s Written — The Insight-Activated Method™

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This isn’t written for the Pulitzer.

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It’s written to build authority and shift thinking.

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A powerful 75-page strategic book needs around 25 real ‘Aha!’ moments—the kind that change minds and open wallets.

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It’s a different craft altogether—and that’s where I guide you.

 

3. Rock Star Marketing — Without the Ad Budget

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The real win isn’t just writing it. It’s getting it into the hands of the right people.

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I’ll show you how to launch and distribute it using earned attention and positioning tactics that don’t require a big budget.

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This is your voice.

Your strategy.

Your lead magnet.

Your legacy.

All in one.

Strategic Authoring is not for everyone.

 

It’s specifically designed for experts who already have the knowledge, results, or frameworks—but need the right platform to express it, market it, and own their space.

 

This is for you if:

 

✅ You’re a coach, consultant, or entrepreneur ready to be seen as the go-to expert in your niche

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✅ You’ve built experience or insight that deserves to be captured and shared—but writing a book feels overwhelming

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✅ You want to attract leads without pitching, and create inbound trust instead of chasing

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✅ You’re done with low-leverage visibility hacks—and want a strategic asset that builds long-term authority

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✅ You want a book that works for your business—not just your bookshelf

 

This is not for those chasing vanity metrics or dreaming of bestseller fame.

 

This is for those who understand that the right message, written well, and placed strategically, can change everything.

Investment: $7,500

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A complete done-for-you book—built strategically to establish you as the expert your industry remembers.

 

Here’s how the process unfolds:

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Step 1: 2–3 Hour Strategic Interview

We begin with an in-depth recorded conversation where I extract your insights, experiences, and the core idea behind your book. No writing needed from you.

 

Step 2: We Write It For You

My team and I turn that conversation into a professionally structured, insight-rich Strategically Authored Resource—about 75–100 pages of authority-building content.

 

Step 3: Chapter-by-Chapter Feedback

You review and approve each chapter as we go. You get complete creative control—but without the overwhelm of starting from a blank page.

 

Step 4: Cover That Converts

We design a custom cover—not just to look great, but to attract the right readers and position your authority from the first glance.

 

Step 5: Editing, Proofing & Publishing

Everything is professionally edited, proofread, and prepared for publishing—whether you choose Amazon, your own site, or physical distribution.

 

Step 6: Lead Generation Strategy

You’ll also get tailored strategies to use your book as a lead and referral magnet—so your book doesn’t just sit on a shelf, it brings clients in.

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✅ Final Say: You have full control and final approval at every stage.

✅ Full Ownership: You own all rights, including copyright and source files.

✅ Fast Turnaround: Delivered in 3 weeks, unless there’s a waitlist.

 

 

Ready to Become the Authority People Trust?

 

You already have the expertise.

Now let’s turn it into a powerful, strategic asset that speaks for you—forever.

 

📘 Your book.

🧠 Your insights.

🚀 Your authority—engineered for impact.

 

Click below to get started or message me directly to discuss.

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📩 Email: chetan@chetanwalia.com

📱 WhatsApp: Click here to send me a message