For Online Service Businesses Above 20k/m
We Will Build You A Scale-As-You-Want Sales & Marketing Architecture That Brings In HT Clients On Autopilot And Mostly Without 1-1 Calls
Crack The Online Sales Code
Use This Application To Get Floods of Sales
For *Any* Online Offers You Make
Look....
Nothing’s Broken.
Nothing to Fix.
You Just Don’t Have The Code.
Yet.
The Internet Is Misleading You
They keep saying:
“Fix your offer.”
“Fix your funnel.”
That’s like telling a struggling restaurant:
“Just do 2-for-1 burgers” —
as if taste doesn’t matter.
The Truth?
↷
Creating Offers Will Not Solve Your Problem
I'll Show You Why....
Let’s say I offer you an upside of $1 Million —
Just by fixing your process.
All I ask in return is $10,000.
That’s a 100X ROI.
An absolute no-brainer.
But will you pay me right now?
You won’t.
And that’s exactly the problem.
You’re not sure of many things.
(We’ll unpack those in a moment.)
The “Perfect Offer” Is a Myth
Offer crafting is the easiest part of marketing.
You don’t need genius to say:
“I’ll help you make $10K in 10 days using AI.”
Anyone can promise the moon.
And yet — as you’ve probably seen…
Even the “perfect” offer doesn’t sell.
Because offers don’t work in isolation.
They live (and die) inside something bigger.
It Takes 7 Crucial Agreements To Make a Sale
Even if one is missing — your offer fails.
I’ll show you all 7 in a moment.
They’re not guesses. They’re gospel.
And once you understand them — everything changes.
But Even Before The 7 Agreements
You Need A Scalable Architecture
A Method To Systemically Deliver Clients
How Do We Know?
Because this is not theory.
This is 25 years of hands-on business growth.
From startups to multinationals.
I’ve helped companies scale…
Fix broken pipelines…
Unlock hidden profits…
And engineer breakthrough growth in some of the world’s toughest markets.
Trusted By Firms Including:
⎯ ABC Consultants
⎯ BAF Consultants
⎯ Byword Editorials
⎯ Capgemini
⎯ Catalystor
⎯ Ernst & Young
⎯ FTI
⎯ Global Soft
⎯ H&H Legal Firm
⎯ iDiscovery
⎯ KPMG
⎯ London Conflict Resolution Group
⎯ McKinsey and Company
⎯ Mudra
⎯ Ogilvy
⎯ PWC
⎯ RPG
⎯ Solution Soft
⎯ Tally
⎯ United Systems
⎯ Wallas Management Training
⎯ Zenith
And Trusted by Billion-Dollar Brands & Global Leaders
Our Clients Include Some Of The Top Consulting Firms
The method is so counter-intuitive that it makes you pause, think and reflect, and then leaves you contemplating that brilliance, eventually, is so simple
Nikhil Kamath, Founder Zerodha, $8B Co.
With Chetan besides you any mountain can be surpassed.
S. Vij, CEO, DDB
WOW!! Great ideas and concepts. I wasn't expecting so much value. This was pure gold.
Glenn, Owner, Viddyup
We Used These Exact Methods To Transform These Companies.
Now I’m Handing It Over To You.
What I’m about to share isn’t theory.
It’s the same system I’ve used with billion-dollar companies,
unicorn founders, and global consulting firms —
to create real, measurable, strategic breakthroughs.
First - What Is The Architecture...
We crack the online growth code for your business using our proven FEES+ Method.
It’s not a funnel.
It’s not a template.
It’s a strategic sequence based on how human attention, trust, and action actually work in the real world.
Here’s how we do it:
F — First Date
How do people even know you exist?
We fix your discovery layer:
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Ads
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Organic content
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Strategic partnerships
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Influencer integration
-
PR hooks
Your market should know you’re alive, and that you’re the one they’ve been looking for.
E — Experience Value
How does your audience get a taste of your value — before they buy?
We create or optimise your value gateway:
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Lead magnets that don’t just capture but convert
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Freemium content or demos that actually sell
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Micro-events, webinars, content triggers that deliver “Aha!” moments
People need to feel your brilliance before they pay for it.
E — Engage You
Now that they’ve seen the value… how do they take the next step?
We design the conversion path that fits your buyer type:
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1-click sales
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Application funnels
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Chat-based conversion
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Upsell-ready sequences
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Service booking paths
This is where value turns into money.
S — Sale, Scale & Stick
You’ve got the sale. What now?
We help you extend the relationship and drive recurring revenue:
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Subscription models
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Post-purchase product/service ladders
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Loyalty loops
-
Referral mechanics
Your best customer is the one you already have. We make sure they come back, again and again.
➕ The “+” — Multipliers
In every step, we inject conversion psychology, positioning strategy, and creative edge — so every part of your online system doesn’t just work, but wins.
Before You Think, “But My Business Is Different…”
Let’s clear that up.
We’ve unlocked millions in revenue for some of the most unexpected businesses you can imagine:
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🧽 A sponge manufacturing company — sold over $2M worth of sponge (yes, really).
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🏢 Real estate — we sold apartments online. Not leads. Actual units.
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⚖️ Law firms — high-quality legal leads delivered consistently.
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🧬 MedTech — specialist leads from Tokyo, cracked.
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🧑🏫 Coaches & Consultants — built high-ticket sales engines from virtually zero online presence.
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👗 A fashion designer — launched an online ramp collection that was a total sell-out.
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🏢 Billion-dollar companies — we helped them unlock hidden opportunities they didn’t see.
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🚀 Startups — we gave them traction and cashflow faster than expected.
Whatever your product.
Whatever your service.
Whatever your stage.
We crack the code.
The Architecture gives you the system.
The 7 Agreements give you the power to make that system irresistible.
These 7 Agreements are the silent drivers of every successful system.
Whatever you sell —
if these 7 aren’t in place, you will struggle.
If even one is missing — your offer will underperform.
If all 7 are aligned — even a basic page can print money.
AS SEEN IN
Crack The Code
1. Desire
You Need To Show Me An Unmet Need In Your Offer
This isn’t about creating desire.
It’s about meeting it.
The desire already exists inside your customer.
Your job is to surface it — and then match it with your offer.
Most people build offers around what they want to sell. Winners build offers around what the market already wants — but isn’t getting.
Your offer should feel like a long-awaited answer to a deeply-felt problem.
Top Mistake:
People promise the moon — “10X your income in 7 days!”
It backfires.
It triggers instant skepticism, not sales.
3. Trust You
I Need to Trust You — In Two Specific Ways
It’s a 2-layer filter — and you must pass both.
✅ 1. I Need to Trust You as a Person
This is character + competence.
✅ 2. I Need to Trust Your Method — Without Needing to Trust You
This is the big one.
Even if someone has never met you,
Your process or content or method should convince them on its own.
2. Probability
I Need to Believe There’s a High Probability You Can Achieve This For Me
Your promise is great.
But here’s the real filter in your customer’s mind:
“What’s the chance this actually works… for me?”
This isn’t about what you say.
It’s about how you prove it.
Big Clue:
People don’t judge probability based on testimonials.
They judge it by your process.
When you talk about the 'how' in your sales call or sales page - is when you lose the sale.
4. Trust Me
Now I Have to Trust You and Me — Will This Work For Me?
Even if I love the offer…
Even if I believe you can deliver…
Even if I trust you completely…
There’s still one more voice in my head:
“But will this actually work… for me?”
This is the most human hesitation in every sale.
It’s not doubt in you.
It’s doubt in themselves.
They’re asking:
-
Will my situation fit this?
-
What if I’m the exception that fails?
-
Will I be able to do what’s required?
5. Effort
How Much Effort Do I Have to Put In?
Right after desire kicks in —
Right after they think, “Wow, I want this…”
Comes the next instinctive question:
“What’s it gonna take… from me?”
If your answer is:
“Oh, nothing. Just sit back and relax…”
You’ve just lost the sale.
Why?
Because nothing that delivers real transformation works that way.
The client knows that. And the second they hear otherwise —
🔻 Trust collapses.
People don’t mind effort.
They just want clarity and a fair return.
6. Speed
Speed of Results vs Payment Gap
As soon as they hear the price,
There’s one invisible timer that starts ticking in their mind:
“How soon will I see the result?”
And then — almost immediately:
“Wait… I’m paying you now. Are you sharing the risk?”
This is where most offers lose the plot.
You say:
“There’s a 30-day money-back guarantee.”
They think:
“Heard that 50 times. And most people don’t refund anyway.”
The truth?
❌ Money-back guarantees are no longer a trust-building mechanism.
They’ve become a cliché.
Share the gain. Share the risk.
7. Risk
Risk Evaluation: The Final, Unspoken Filter
At the end of it all — after the offer, the pitch, the dream, the logic…
Your customer quietly does one final thing.
They run a mental risk evaluation:
“Is this worth it?”
And they don’t always know they’re doing this.
But their brain runs a complex emotional equation like this:
3 Elements: Desire. Trust. Shared Game.
Desire =
(Offer X Probability of Success)
➗
(Effort + Time)
If the desire outcome is too fuzzy…
If the effort seems high…
If the time-to-result feels long…
Desire collapses.
Trust =
Trust in YOU + Trust in ME (this can be -ive or +ive)
If they like you, but don’t believe they can pull it off…
Or they believe in themselves, but your content is flimsy…
Trust collapses.
Shared Game =
Your Fee / #Months as % vs My Result / #Months as %
If this is equal - You have a deal.
If they pay 100% now and only get value 3 months later,
They feel like you’ve won — and they’ve risked it all.
The solution? Create symmetry.
“We both win. Or we both wait.”
Great sales don’t happen by pushing harder.
They happen when this final equation feels balanced.
So How Do We Bring This Alive For You
Crack The Online Sales Code
— 1-1 Application
Simple. We Partner You For 3 Months To Crack This
Here is what happens...
What Happens When You Work With Us
MONTH 1
We design your FEES+ Model
→ We implement “Experience Value” strategies — so people finally engage and feel your value before buying. At the end of the month - People will be paying you to speak to you.
MONTH-2
We Design and Apply The 7-Agreements to Your Main Offering
→ We go deep.
Real offers, real analysis.
You’ll see the entire process unfold — live.
You’ll witness how we dissect offers, diagnose belief gaps, and rebuild each offer to lock in conversions.
MONTH-3
We Stabalise The Entire System and Adjust it to Market Response
We stabilise and train you or your team to manage and scale the system…
What You Get:
✅ The Winning Architecture
✅ Done For You Implementation
✅ Visible Monetisation of the Model Within M1
✅ 1-1 Coaching and Guidance
✅ The Best Tools, Copy, and Formulas
✅ Sales Agreement Templates + Offer Fixes
Ongoing Support?
Yes there is an option for ongoing support but first we want you to Scale Up in Q1.
✅ Crack The Offer Code
Build an offer that’s not just attractive — but aligned with your delivery and outcomes.
No hype. No false promises. Just a crystal-clear offer your audience immediately resonates with.
Your outcome: A marketing system that consistently produces qualified sales, not false hope.
✅ Crack the Probability Code
Most people miss this entirely.
You’ll learn how to demonstrate a high probability of success — not with gimmicks, but with systems and content that logically, clearly, and emotionally build belief.
✅ Crack the Trust Code
Sales happen when people trust you and trust that your process will work — even before they buy.
We’ll build your trust profile + a content-promise roadmap that does the heavy lifting.
✅ Crack the “Will This Work for Me?” Code
Most offers break here.
You’ll learn how to embed scenario certainty so your prospect can see themselves in your result — and opt in with conviction.
✅ Crack the Execution Code
We’ll craft a method where your client sees their role in the outcome — so they feel empowered, not hesitant.
This boosts conversions and reduces refunds.
✅ Crack the Speed Equation
Speed sells.
You’ll fix your financial model and timeline — so prospects see a clear ROI window and understand what they’re betting on.
✅ Crack the Risk Formula
Finally, we’ll use a powerful risk calculator to showcase exactly why working with you is the most logical and low-risk decision they can make.
(And yes — I’ll demonstrate this using this very program as the example.)
Results From Other Clients
1. Glenn – Viddyup (Video Business, Australia)
Before: ~$15K/month, struggling to scale.
Breakthrough: Repositioned the business from “video creation” to “traffic and eyeball generation through SEO.”
After: Consistently doing $35K+ with the same effort.
💬 “I wasn’t expecting the amount of value I got. We doubled our sales almost the next day of implementation.”
2. Elisabeth – Life Coach, Sweden
Before: ~$5K/month. Unclear pipeline.
Breakthrough: Built and deployed a “Life Purpose” sales model.
After: 14X ROI on first outreach post-mastermind.
💬 “I 14X’d my investment in you after the first outreach. I can’t believe it.”
3. LearningPerformance.com – Education Business
Before: Sluggish sales, market pressure. Only 2 of the 7 Agreements in place.
Breakthrough: Strategic model fix and full implementation of the 7 Sales Agreements.
After: Emerged as market leader in the space.
💬 “A year later, I still watch our recording to decipher how we became the market leader.” – Richard Dickson
4. Bioenertec – Health & Wellness Startup
Before: Stalled traction. Investors pulling out.
Breakthrough: Strategy correction and investor-ready model presentation.
After: Raised $7M in one presentation.
💬 “I raised $7M from investors with your model. Thank you, Dr. Walia.” – Piyush
5. Nilkamal (India) – Market-Leading Plastics Manufacturer
Before: $250M base, stagnated growth, minimal online presence.
Breakthrough: Online growth model and strategic realignment.
After: 40% growth on an already massive revenue base.
💬 “We broke all records, Chetan. You’re a rockstar.” – Nayan Parekh
Chetan's methods are highly creative and effective. The brilliant framework simplifies and ignites breakthroughs at every level.
Ricky Kej, 3X Grammy Winner
Mindblowing frameworks with incredible results.
Tom Twining, ARR, United Nations
Chetan made a tremendous impact on building our companies and growing our business. I strongly recommend him.
Dr. Grossmann, CFO, Freudenberg
This works. I was able to achieve my yearly goals in half the time.
Veerle Behets, CEO, LeasePlan
My relationship with my P&L completely transformed. I had 2 consecutive record breaking years.
Joy, CEO, Johnson
Chetan makes brilliance very simple. This unlocks possibilities and is grounded in science.
D. Desai, Chair, Bakertilly
Dr Chetan Walia
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has been published by Forbes, Sage, Springer, Bloomsbury, Taylor & Francis.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
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We Review it and get back to you if this will work for you and how.
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If it's positive we get on a 1-1 call and run you through the plan
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If both of us are happy, we can begin Cracking The Code.
DISCLAIMER: The figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.
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